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Rocketing The Real Estate Industry Out Of A Vortex With Salesforce CRM

Author: William Hills
by William Hills
Posted: Oct 18, 2018

The present day real estate world revolves around technology. No wonder agents want to exit the business before their ignorance in technological tools turn out to be a prohibitive disadvantage. The advent of cloud and big data analytics has rather simplified things, and Salesforce has begun to contribute excessively towards the creation of a tipping point. It is now that the smart use of modern technology, like a Salesforce CRM, has actually emerged as an expected competence for agents.

A recent industry survey showed that agents are increasingly trying to figure out the gap between them and top-producing agents. The results show that wealthy real estate agents are not only tech-savvy but also invest greater technical know-how in their business than the rest combined! One technology that these successful agents rely upon is a customer relationship management system (CRM) or lead management system, preferably from Salesforce. No wonder that this has become the most melodramatic and noticeable difference in the complete survey.

A survey:

According to, last year in October, Rethink which is a Salesforce powered customer relationship management (CRM) platform that was developed exclusively for real estate companies, had announced that they successfully surpassed 100,000 users. This has made them the largest user group as far as rollout in 2013 is concerned. At present, REthink is expanding outside the United States and has also begun servicing out of Turkey, Germany, Malta, Greece and Vietnam.

This clearly outlines the fact that the raging triumph of Salesforce-powered customer relationship management (CRM) software for the real estate industry, should not come as an astonishment. After all, lead generation is important for every business. Consequently, lead management data is also important, which is clearly visible in the reports that were released by Rentlinx. The tool permits property managers to enter properties with 800 number that are generally issued via voicemail. This process ensures that all calls are tracked into these listings, as well as hang-ups are detected via recorded voicemail messages.

The issue:

After studying thousands of calls, it was discovered that majority of callers who are sent to voicemail instantly hang-up. They prefer to either call another listing or never call back again. This data helped real estate agents realize that upon manual answering or contacting a lead personally, they might not hang up. All this data was accumulated from a lead response management study.

The solution:

This is where Salesforce entered into the arena again. Being a comparatively new platform, the Salesforce powered CRM has an answering service which allowed realtors to reap the benefits of the entire opportunity.

A well configured answering service platform allows all virtual receptionists to not only designate sales leads, but also answer calls and in the end automatically populate all generated data into Salesforce powered CRMs (such as Rethink, as described earlier). Being a native Real Estate CRM app, it is completely hosted upon platform, and can be leveraged by property managers, brokers, agents as well as investors. No wonder it is an easy to use platform.

Similarly, Property base is also another powerful CRM for realtors which smoothens tasks associated with both residential and commercial real estate development. It encompasses automation in the form of property tracking as well as client management. So this SaaS product facilitates operations and allows greater time for client focusing activities.

Therefore, to be more precise, the entire real estate industry combines a host of favorable conditions that span through substantial revenue opportunities that eventually alleviate market forces. No wonder that in this highly exciting real estate and property management industry, Salesforce real estate CRM is crucial to ensure success for agents and property managers across the globe, who can now conduct their business smoothly.

About the Author

William Hills is a technical writer at JanBask. He loves writing and sharing topics on Web Design Services, Web Development, Salesforce Services & Cloud services and latest trends going around in web world.

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Author: William Hills

William Hills

Member since: Mar 13, 2018
Published articles: 84

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