When E-commerce Met Video Conferencing: A Love Story in the Making

They are improbable prospects. One deals with a superabundance of products for sale at the fancy of indomitable virtual buyers and the other is a large tool of collaboration between remote workers.

So what can they possibly have in common? Yet there is a budding romance in the making here. E-commerce and video conferencing facility have found a way to marry and create rewarding shopping experiences that eliminate cart abandonment dilemmas and allow clients to appraise products before buying.

Two Statistics That Give a Clue

Video conferencing started out as a way to connect family members who are forced to stay far away from each other. As the world grew smaller, distances between loved ones increased. Visual inputs in the form of what is commonly known as "face time" mitigated loneliness so well that soon enterprises picked up on the advantages and made it a part of their corporate process flows. Video chat then grew into the more formal video conferencing and even raised its own etiquette to ensure fruitful interactions.

Why is that essential? The legacy of video conferencing is multifaceted, to say the least. The video conferencing facility is flexible enough to accommodate new and innovative users and this time around the partner is E-commerce.

With a great advancement in technology, e-commerce businesses are adopting video conferencing facilities to uplift their customer experience. With e-commerce businesses evolving at a rapid pace and quickly replacing brick and mortar shops, many big e-commerce companies have gone beyond conventional ways of providing customer service and they implement various technologies like video conferencing, real-time communication, and more. This provides the flexibility of online shopping with all the personal care and attention that one might get at a boutique.

Some useful advantages of video chat for your e-commerce business include:

• Product Demonstration: Video conferencing facility allows customer service agents to demonstrate how to use products or how to assemble them. This can also get used the other way around with the customer service agent watching as the customer uses or assembles the product, and answers questions or answers tips.
• Sales: If any big purchase is made by the customer, for example, any historical memorabilia or any jewelry item, the customer will want to speak with someone with a wealth of knowledge on the item before making the purchase.
• Personal Shopper: A boutique running online with a great video conferencing facility can show the potential customers different pieces of clothing and answer the crucial questions that a customer might have taking to the texture, fabric, cleaning instructions, and other questions that simply cannot get answered simply browsing the Internet.

A video is immensely powerful and it boosts engagement like no other. In conjunction with the fact that a video conferencing can also bring unprecedented clarity into the what, why, how of buying items from e-commerce platforms, it becomes a part of this global trend that is not going to fed away any time soon.

Implementing video conferencing facility in your e-commerce business will make customers feel like they are receiving the same level of assistance and care they would if they visit any brick and mortar store. You will benefit from the saved costs of rent and have the ability to provide customized assistance and make sure your consumers are getting exactly what they want.

When people started using StarLeaf’s video conferencing solution for internal meetings, they were pleasantly surprised that the features actually worked as described, especially the HD video conferencing. They were able to seamlessly join meetings, toggle between participants to share screens, and make notations that participant can see in real-time.

Dynamic Communications is the sole importer and specialist distributor of Starleaf video conferencing solutions and other leading collaboration products throughout the African continent