The 80 most common SEO mistakes in 2018 [Infographic]

Face it: the SEO is essential for online success. Today it is very difficult for a website or eCommerce to get a large volume of traffic without taking maximum care of all the details of the noble art of search engine optimization (Unless you spend a good part of your budget on ads, of course). Therefore, for yet another year, SEMrush, a digital marketing tools platform, has analyzed 1,300 e-commerce websites and more than 5 million pages using the Site Audit tool in order to determine the 80 most common SEO and technical errors.

Broken internal links, errors in the sitemap, duplicate content…. The most frequent SEO mistakes in 2018 according to SEMrush

Both the number of ecommerces that are created and the competition between them is growing rapidly. This requires companies to pay attention not only to their products, services and promotion, but also to the health of their websites, since this is an important factor and that directly influences Google's positioning.

Among the capabilities of SEMrush is being able to analyze websites of any sector and size in relation to SEO issues and errors. Among the issues discussed include issues such as the SEO onpage, implementing HTTPS, the architecture of the website, the hreflangs labels and others.

The surprising thing is that the largest ecommerces had errors, some of them very serious. Here we show you the most common mistakes that you have to know to avoid on your own website:

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Three out of four websites have broken internal links

By contrast, well-functioning internal links make it easy for search engines and users to find your content.

72% of the companies analyzed have pages linked to the old version - http - of the website

Security is a very important factor for ecommerces because purchases are made directly from the website. Problems with the https version of the website can scare customers and risk losing them easily.

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83% of the websites examined contain duplicate content

The problem with ecommerces is that the same product that is sold in different colors and sizes and that has the same description, is being considered as duplicate content. Ana Belén Leíño, SEO manager of the marketing agency Valor de Rey, comments that " the solution is to rewrite the content establishing unique copies for each of our URLs, which undoubtedly increases our costs and the CPA (Cost per acquisition) of each of our products. "

Hreflang attributes are missing in 53% of the cases analyzed

If you sell not only in your country but also in others and in other languages, your website should have the hreflang tags well implemented so that search engines understand that it is similar content for different places.

79% of analyzed sites have a slow page load speed

Nowadays the page load speed affects the user experience like never before, and that in turn, affects your search engine rankings. Everyone wants to have a fast website and it makes sense to work on improving the performance of your website.

More than 400 ecommerce sites analyzed do not have title tags

The title is the first thing the user sees in the search engine and gives him the first clue as to what it is about. It is necessary to put there any information that is important or even put valuable or competitive information about the product or prices so that we can attract more customers.

The logical conclusion of everything said so far is that improving the technical health of your ecommerce website is essential if you want to remain competitive and if you want your business to grow and receive more customers.

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