Group Fio

Next Generation In Retail Technology – How Analytics and Digital Will Drive Next-Generation Retail MerchandisingReal-time customer experience (CX) is happening, with or without you. To keep up...

Saying that today’s consumer wants it all isn’t an understatement, it’s actually stating a fact. And what’s more, building real brand loyalty means you need to be the business that gives it to...

Saying that today’s consumer wants it all isn’t an understatement, it’s actually stating a fact. And what’s more, building real brand loyalty means you need to be the business that gives it to...

Have you ever sat on hold with your cable provider, trying to figure out why your bill always seems to be more money than you thought it was going to be? Frustrated by this modern-day phenomenon, you...

Getting into the minds of your customers has long been the ultimate goal of business owners, but as any marketing professional knows, that’s a challenging prospect, and a continually moving target...

As, Group FiO we often discuss the value you can extract from customer data, and how you can best leverage that data to provide superior customer service. But how do you use that data to improve the...

Humans aren’t mind readers, yet 76% of customers expect businesses to anticipate their needs and expectations. Fortunately, advanced technologies like artificial intelligence and machine learning are...

Put your "imagination" cap on and consider how different our modern-day world would be if the eCommerce environment functioned like brick-and-mortar stores. In this divergent reality, when you bring...

Time flies fast, especially in the world of digital marketing. It seems like you just planned your marketing strategy for 2021, and now it’s time to plan for 2022. The marketing world is dynamic and...

2021’s inaugural issue of The Economist magazine boldly – and rightly – declared that data, rather than oil, was the world’s most valuable commodity. The world is quite simply now run with data. The...

According to Forbes companies that prioritize data-driven marketing are six times more likely to be profitable year-over-year than companies that don’t. 75% of those data-driven companies see an...

Without getting too philosophical, there’s no denying that mobile devices have redefined our lives and our expectations. Today we get what we want, whenever and wherever we want it simply by looking...

In a culture driven by consumerism, it makes sense that many of us have attachments to products and brands that goes beyond simple preference. Maybe it’s a cleaning product brand that you trust...

Gamification is one of those buzzwords you often hear during brainstorming sessions, but when it comes to loyalty programs, it’s become much more than just a fad. Having a gamification component to...

When Tim Berners-Lee first invented the internet 30-some years ago he made it clear that his vision was one of giving people the world over unfettered, equal access to information and knowledge, a...