David Jones

When it comes to B2B marketing innovations, there have been many tried and tested methods, but what we’re looking at is sold out "trends". While technology is constantly changing the B2B marketplace...

Retailers are selling at a variety of Entertainment Centers As customers move through the marketing funnel, their needs change. Meaning your business and methods need to change over time. What works...

How Brands are Making Use of Data for Their Benefits In B2B companies, a lot of information is collected by people from various niches. Every B2B company goes through the data decision making process...

It’s no big deal that the devices from the watches we carry to the cars and refrigerators we use every day have evolved and do much more than what was originally created - because of the miracle that...

Speaking of successful marketing strategies, do you know that e-marketing is consistently one of the best tactics to achieve your marketing goals? Today, the world is dominated by social media and...

So far, the impact of technological breakthroughs has been so widespread in our lives that we hardly see the prospect of new opportunities. These same developments have reached the travel industry...

Planning the way you lead the customer’s journey is critical to his or her ability to help change the customer’s expectations. Once you have created a detailed customer profile, segment your customers...

If a startup has a revolutionary business model or offers the best product or service to its market, the key to success will be a marketing strategy. Not only will marketing be set up for a company...

LinkedIn has no shortage of primary areas to promote B2B content. It is also at the top of the list as the most popular social channel. Using their promotional ads with social media ads can always...

Although many companies have different products and services, their marketing goals are the same. Companies competing in business-to-business sales are looking for more leads, more sales, and...

Prediction - Isn't this a very natural activity of the human brain for a future event? Yes! And it is often based on experience or knowledge. Coming to Predictive Analytics, it is a branch of advanced...

The Internet of Things (IoT) is about the concept of extending Internet connectivity beyond conventional computer platforms, such as personal computers and mobile devices. It can be called as any IoT...

Major changes, mostly digital and social, in lead generation now mean focusing on finding and nurturing long-term relationships with buyers. Let’s dive into how Singapore’s business, one of APAC’s...

Technology has fundamentally changed the way businesses do business in the travel industry across the continent. Corporate travel depends on travel technology because it makes it easier for travel...

Traditional ways of getting involved are fast fading in 2020. Marketers are trying to stay relevant, especially as a pandemic-stricken world adapts to a newly established digital addiction. What if...