David Jones

Get Smart with Email SegmentsBefore deciding to open an email, your customers should know whether it is relevant to them or not. To finish, start with a section of your email list. By Lyris, 39% of...

It is well known that the ongoing pandemic has had a major impact on the way B2B marketers do product marketing. On average, B2B researchers perform 12 searches before looking at a particular brand's...

The product has finally hit the market. It's time to test what has been the effect of your product marketing activities and how it will affect your conversions and return on investment. There are many...

You have gathered a bunch of innovative product marketing ideas for your new product. Now, it's time to incorporate those motives into your strategy. While creating a strategy may be simple, its...

The lead generation process is long and must be aligned with an organization's overall demand generation process to create a smooth customer journey. A B2B marketer could potentially create a great...

Pop-ups are used today on almost all websites as a lead generation tool. An outbound lead generation campaign is a great way to use your demand generation budget to create a smooth lead ad or Facebook...

Before you intend to engage your potential customers on a buying journey, chances are they already have more than half. That is why adjusting your goals and objectives to their behavioral purpose data...

Today, if you’re a marketer, you can’t collect customer data just by contacting your customers through a single email. A letter or a single event. Instead, a multi-channel statement is the strategy...

"2019 will be the year of data and account-based insights. More marketing and sales teams will use account-level engagement data and a broader set of intent signals to help them identify, prioritize...

1. PPC If you are aware of your buyer personality and target audience and want faster results, there is no better way to do it than pay per click advertising. Depending on your goals, there are...

1. Interviewing experts and partnersCompanies, especially small businesses, use content as their core lead generation technique. And this is a proven way to generate leads, every time a blog goes into...

Content syndication is a cost-effective way to generate qualified leads for your sales department. But you have to do it right. It is also one of the most popular content marketing strategies that B2B...

The success of a startup often depends on setting up its marketing strategy. Sometimes the founders have little to no marketing experience. Businesses will sometimes shy away from a marketing budget...

Digital marketing strategies are evolving rapidly and innovation is the only way to deal with it. Technologies such as artificial intelligence and machine learning have given wings to digital...

Content marketing campaigns are always better than advertising hoc. 41% of the best B2B moviegoers have written the process by 2020. Of those with a plan, 69% have achieved the best in their efforts...