Pratik Mache

How to Build a Solid Social Media Strategy That Brings More Business! Do you ever get the feeling that no matter how much hard work you are putting into creating meaningful content, it simply isn’t...

A Call to Action (CTA) is used in digital marketing to get audiences to do more specified actions and know what to do if they are interested in your offer. CTAs are more often used to help the...

Landing page has great potential to attract leads and leads are the lifeline of b2b business! Landing pages are created for various purposes such advertising, marketing campaigns, to enable quick...

LinkedIn is the world's largest professional social network with millions of users and the ability to give your company as much exposure as you desire. As a result, it is the chosen social network for...

The emerging frontier in B2B marketing is intent data. Any marketer looking for a competitive advantage must examine his potential customer's intent. Predictable marketing, probability-based...

Email newsletters have been in vogue for quite some time now; and they are definitely here to stay. Newsletters can have the power to impact b2b businesses more than ever. So what do marketers need to...

In the world of digital marketing, blog writing certainly has a major role to play. There are plenty of blog writers all over the place, however, writing for b2b is a different thing altogether...

If you want lead generation and lead conversions to happen effectively, you must prioritize content marketing. It is one of the most cost-efficient ways to get your sales and ROI conversions up...

If you are working to be a demand gen ninja, you will need to ensure you are tracking the essential metrics, the most excellent KPIs or key performance indicators and most importantly know the...

It is challenging to halt the continual process of data deterioration. But there are means of slowing things down. The best guidelines for preserving optimal and up-to-date data in B2B sales are...

Social media becomes valuable only when you optimize it for maximum benefits for your business. Otherwise being on social media and being dormant wouldn’t do any good to your business. As a b2b...

For technology providers, B2B marketing has changed in many ways and as the demand for tech companies and products and services is constantly increasing, B2B marketers are rolling up their sleeves to...

2021 came with the new normal and now we are heading into the next normal. Given some major changes that took place over the last one and half year, innovation and thinking out of the box should now...

In 2022, email marketing will continue to be one of the most in-demand and cost-effective digital marketing solutions. It helps B2B marketers to reach their potential customers by bringing their...

One of the most common methods used to attract leads in the market today is content marketing. It delivers high-quality information to attract visitors to a specific website or through social media...