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Key Components of Composable Content OperationsCreating CX is a brand differentiator. Great content is how you create these experiences. What are the major components of composable content operations...

Marketer’s Guide for Optimizing a Data WarehouseLearn how to setup & optimizing a data warehouse for your business and proven strategies to overcome challenges affecting data warehousing success. The...

Martech expert unpacks the true cost of messy Customer DataCustomer data is the primary need for today's businesses for product personalization. How can this data be structured to derive value? If you...

Martech Interview with Ali Fazal on Creator ManagementIn the creator economy for the next-gen brands, authenticity is everything. So how do you build authentic creator relationships? Taking the time...

MarTech Interview with Arsen Avakian on Digital MediaArsen Avakian, Co-founder and CEO, Cooler Screens highlights in an Martech Interview on Digital Media use cases of digital media opportunities...

MarTech Interview with Deanna Ballew on Digital ExperienceIn an Martech interview on Digital Experience, Deanna Ballew shares views on how marketers need to find what can enhance digital customer...

Martech Interview with Diego Bartolome on Customer SupportDiego Bartolome, CTO at Language I/O highlights in an Martech interview on Customer Support and the most exciting topics in MarTech and gives...

Martech Interview with Gregg Holzrichter on Data ManagementMarketing, by nature, is built on data. How does data assist marketers optimize strategies and deliver personalized content, driving more...

Martech Interview with JR Sherman on Event MarketingJR Sherman highlights in an Martech interview on event marketing trends and why is it critical to prioritize event marketing in your martech stack...

Martech Interview with Lynn Tornabene on Data StrategyLynn highlights in an Martech interview on data strategy about how marketing techniques have evolved and how crucial it is to have a comprehensive...

MarTech Interview with Paul Brenner on Location TargetingAn AOOH solution provides several unique benefits and acts as a touchpoint along the buyer’s journey. But is it the future of retail? In an...

Martech Interview with Xun Wang on Technology InnovationBusinesses strive to make their presence in their target markets. In a Martech interview on technology innovation, Xum Wang shares light on Is...

MarTech Interview with Zach Cutler on PR Technology SolutionsCo-Founder and CEO of Propel, Zach Cutler highlights in an Martech interview on PR technology solutions that Propel offers and gives a...

Martech Strategies for Understanding and Serving Women CustomersAre you looking to better understand and serve your women customers? Discover how to do just that this International Women’s Day...

Most Brands Fail by Stopping Just Short of a Brand PurposeHumans are driven by meaning and purpose same as the corporate entities. How does the branding of stores impact the buying behavior of...