Rajesh Radhakishnan

The scenario is changing as the economy conquers new heights in India. Good-quality branded stuff doesn’t remain the birthright of the urban population only. Now, we can see hoardings and signboards...

In India, the cultural and language diversity makes it tough for advertising produts to market in an uniform language.Thus it is an interesting challenge for rural advertising media compaines to tap...

When more than 1.2 Billion people `live in the rural India, and they contribute greatly to the country by agriculture, companies find the market quite lucrative. Experts say that there is a noteworthy...

The government is keen to carry the benefits of several welfare programs for the rural people. From ages, the government agencies have been doing the task, and there are complaints of huge corruption...

It is said that if one wants to feel the soul of India, then one has to visit the rural India. Yes, the true colors of fun, celebration and hospitality are there in the villages and towns of...

Conceptualizing a media campaign a challenging task for advertizing companies. They need to come out with groundbreaking ideas that are innovative and attractive. A seasoned company like Vritti Media...

The recent union budget is revolutionary in many aspects. First of all, it is a big blow to the opposition. There were allegations that the government pays attention to the urban India only. Secondly...

Entrepreneurs spread across hundreds and thousands of small and medium towns of India dream a huge expansion in business using the Internet. Giant IT and Ecommerce companies join hands to offer...

It won’t be an exaggeration if last three decades are called "decades of technological advancement" in India. The country has shown incredible development in every field. India is one of the most...