Anand Shukla

Diversity appears easy at first glance. Translate each word separately. Finished. But that's far from reality. The truth? Language is very cultural, full of subtleties, and always changing. And Odia...

E-commerce in India has seen crazy growth over the past few years, right? But here’s the thing: a huge part of the country still isn’t being served the way it should. Take Assam, for example. This...

India is often described as a land of many languages. Travel from one state to another, and the words on shop boards, the way people greet each other, even how numbers are spoken, all change. Marathi...

Most marketing teams assume that discounts and offers speak for themselves. But that’s not true once you leave the metros. In Tier-2 and Tier-3 cities, or even semi-urban belts of Odisha, the language...

A few years ago, an Indian retail founder told me something that stuck: "We spent lakhs driving traffic to our site. Then we realized half our customers were thinking in Tamil."It wasn’t a tech...

If you sit with frontline teams in any bank or insurance office for a day, you'll notice something that rarely shows up in dashboards or reports. Customers hesitate, not because the product doesn't...

When a message lands in your own language, something shifts. It feels personal, like someone thought about you before they spoke. That's the quiet power of Tamil, one of the world's oldest living...

The most important conversations in banking rarely sound dramatic. They happen quietly, at a branch counter, on a loan app screen, or during a verification call. A customer listens, nods, signs, and...

A few years ago, most D2C teams treated language as a last-mile task. Launch the campaign in English, send a quick English to Hindi translation request, push it live, and move on. It worked, until it...

A few years ago, most D2C teams treated language as a last-mile task. Launch the campaign in English, send a quick English to Hindi translation request, push it live, and move on. It worked, until it...

Walk into any busy hospital in India, and you will hear a mix of languages. A nurse giving instructions in Hindi, a doctor writing in English, patients asking questions in Marathi, Bengali, or Tamil...

The biggest challenge is completing the hard part, when you’ve built a great ecommerce app, optimized your checkout, and maybe even nailed your ad targeting. But there’s one quiet conversion killer...

Most government programs sound hard to understand, even before you start reading them. Big words, long sentences, and instructions buried under policy language. Now imagine trying to make sense of all...

If you listen closely to everyday conversations in Odisha, you’ll notice something interesting. English slips in and out of Odia without warning. A sentence starts in Odia, picks up an English word...

For most D2C brands, drop-offs are treated like a conversion problem. Button color. Page speed. One more A/B test.However, a different issue quietly keeps appearing in funnel data, especially for...