Anand Shukla

Most marketing teams assume that discounts and offers speak for themselves. But that’s not true once you leave the metros. In Tier-2 and Tier-3 cities, or even semi-urban belts of Odisha, the language...

If you sit with frontline teams in any bank or insurance office for a day, you'll notice something that rarely shows up in dashboards or reports. Customers hesitate, not because the product doesn't...

When a message lands in your own language, something shifts. It feels personal, like someone thought about you before they spoke. That's the quiet power of Tamil, one of the world's oldest living...

The most important conversations in banking rarely sound dramatic. They happen quietly, at a branch counter, on a loan app screen, or during a verification call. A customer listens, nods, signs, and...

Walk into any busy hospital in India, and you will hear a mix of languages. A nurse giving instructions in Hindi, a doctor writing in English, patients asking questions in Marathi, Bengali, or Tamil...

Most government programs sound hard to understand, even before you start reading them. Big words, long sentences, and instructions buried under policy language. Now imagine trying to make sense of all...

If you listen closely to everyday conversations in Odisha, you’ll notice something interesting. English slips in and out of Odia without warning. A sentence starts in Odia, picks up an English word...

For most D2C brands, drop-offs are treated like a conversion problem. Button color. Page speed. One more A/B test.However, a different issue quietly keeps appearing in funnel data, especially for...

Not long ago, language technology in India's financial and public institutions was seen as a helpful add-on, useful for outreach, but far from mission-critical. That sentiment has quietly flipped...

For years, the internet has spoken a fairly narrow language. Not officially, of course, but in practice. English became the default voice of apps, government portals, product manuals, and customer...

SaaS platforms are everywhere now. Payroll tools, CRMs, ticketing systems, chances are you’re using more than one already. The idea is simple: software without the pain of installation or constant...

The internet is loud. Every business is publishing something, whether it is blogs, videos, product pages, or endless campaigns. It's a constant race for attention. But here's the twist: most of that...

The phrase "digital divide" is often used loosely. Some think it's just about gadgets, who owns a smartphone, who doesn't. Others imagine it's about internet towers or poor connectivity in villages...

Talk to any D2C founder long enough, and you'll notice a common theme: the first sale feels exciting, but the second sale is what tells you the brand is working. Retention decides whether a business...

Loan defaults are often explained as financial problems, poor repayment capacity, interest burdens, and market downturns. But if you sit with borrowers long enough, you hear a different story. Many...