Anand Shukla

If you sit with frontline teams in any bank or insurance office for a day, you'll notice something that rarely shows up in dashboards or reports. Customers hesitate, not because the product doesn't...

When a message lands in your own language, something shifts. It feels personal, like someone thought about you before they spoke. That's the quiet power of Tamil, one of the world's oldest living...

Walk into any busy hospital in India, and you will hear a mix of languages. A nurse giving instructions in Hindi, a doctor writing in English, patients asking questions in Marathi, Bengali, or Tamil...

Most government programs sound hard to understand, even before you start reading them. Big words, long sentences, and instructions buried under policy language. Now imagine trying to make sense of all...

Not long ago, language technology in India's financial and public institutions was seen as a helpful add-on, useful for outreach, but far from mission-critical. That sentiment has quietly flipped...

SaaS platforms are everywhere now. Payroll tools, CRMs, ticketing systems, chances are you’re using more than one already. The idea is simple: software without the pain of installation or constant...

The internet is loud. Every business is publishing something, whether it is blogs, videos, product pages, or endless campaigns. It's a constant race for attention. But here's the twist: most of that...

The phrase "digital divide" is often used loosely. Some think it's just about gadgets, who owns a smartphone, who doesn't. Others imagine it's about internet towers or poor connectivity in villages...

Talk to any D2C founder long enough, and you'll notice a common theme: the first sale feels exciting, but the second sale is what tells you the brand is working. Retention decides whether a business...

Loan defaults are often explained as financial problems, poor repayment capacity, interest burdens, and market downturns. But if you sit with borrowers long enough, you hear a different story. Many...

Assamese isn’t just another Indian language. It’s old, layered, and spoken by more than 15 million people in Assam and the Northeast. It has its own script, a bunch of sounds that don’t exist in...

When we talk about apps, the spotlight usually falls on design, speed, and some fancy feature like AI chat. All valid. But there is another layer, often overlooked, that actually decides whether...

If you’ve ever tried using a translation tool for English to Assamese translation, chances are, the result wasn’t quite what you expected. It might have been okay for a basic sentence. But the moment...

Everyone talks about traffic. More clicks, more visitors, more reach. But here’s the question: are you only targeting people who read English? If yes, you’re leaving out millions. A huge missed...

Let's face it, manual document translation is a slow and messy process. If you've ever waited days for a translated policy document or needed three follow-ups just to get an accurate version in Odia...