Anand Shukla

For years, the internet has spoken a fairly narrow language. Not officially, of course, but in practice. English became the default voice of apps, government portals, product manuals, and customer...

SaaS platforms are everywhere now. Payroll tools, CRMs, ticketing systems, chances are you’re using more than one already. The idea is simple: software without the pain of installation or constant...

The internet is loud. Every business is publishing something, whether it is blogs, videos, product pages, or endless campaigns. It's a constant race for attention. But here's the twist: most of that...

The phrase "digital divide" is often used loosely. Some think it's just about gadgets, who owns a smartphone, who doesn't. Others imagine it's about internet towers or poor connectivity in villages...

Talk to any D2C founder long enough, and you'll notice a common theme: the first sale feels exciting, but the second sale is what tells you the brand is working. Retention decides whether a business...

A few years ago, a public-sector notice in India went quietly viral, not because of what it announced, but because of how it was translated. The English version was clear. The regional-language...

Loan defaults are often explained as financial problems, poor repayment capacity, interest burdens, and market downturns. But if you sit with borrowers long enough, you hear a different story. Many...

Assamese isn’t just another Indian language. It’s old, layered, and spoken by more than 15 million people in Assam and the Northeast. It has its own script, a bunch of sounds that don’t exist in...

India doesn’t speak in one voice. It never has. Step into a railway station in Kochi, a government office in Thiruvananthapuram, or a tech park in Malappuram, and you’ll hear Malayalam bending...

A particular kind of tension builds inside banks and insurance firms toward the end of the year.Compliance teams are buried in circulars. Legal departments are reviewing disclosures line by line...

When we talk about apps, the spotlight usually falls on design, speed, and some fancy feature like AI chat. All valid. But there is another layer, often overlooked, that actually decides whether...

In 2026, the most telling sign that a brand is truly global is no longer its shipping footprint or ad budget; it’s the language of its product interface, customer support, and content feed. The...

If you’ve ever tried using a translation tool for English to Assamese translation, chances are, the result wasn’t quite what you expected. It might have been okay for a basic sentence. But the moment...

Everyone talks about traffic. More clicks, more visitors, more reach. But here’s the question: are you only targeting people who read English? If yes, you’re leaving out millions. A huge missed...

India doesn’t have a language problem. It has a language opportunity. Step into any railway station, scroll through a commerce app, or call a customer support line, and you’ll see the same pattern...