John Z.

You have probably heard the old saying about a picture being a thousand words. Given that rate of exchange, just how valuable would a video be to a small business in today’s market? Given how...

In times of crisis, the average person isn't really concerned about going out and buying the next greatest and latest product or service that’s out there. Instead, they are more concerned with making...

In an online world with increased reliance on digital technologies, the terms "ad server" and "ad network" are frequently heard. However, not many people know the key differences between these two...

People knowing about your business might start with seeing your ads online. When it comes to advertising, the goal is to draw in as many people as possible so that they will purchase your products or...

If you ask the average person how they feel about online advertising, most will probably tell you that they do not like them. The strange thing with that, though, is that every person who has a...

If you ask the average person how they feel about online advertising, most will probably tell you that they do not like them. The strange thing with that, though, is that every person who has a...

It is possible to serve ads online for just about anything, assuming it is legal and ethically sound. While a large number of the ads that you see online are for everyday goods and services, there is...

No-one really knows for sure when a global pandemic will end, but there are usually signs that things are close to getting back to normal. Seeing the economy begin to slowly re-open and sports leagues...

There are now countless different ways to get your message out to the masses, with new methods arriving on a rather regular basis. One style of advertising with a lot of traction is ad serving in...

The way people watch television has changed dramatically just in the last 10 years. Modern TV advertising means digital and Internet-connected advertising. Over-the-top, or OTT, advertising is an...

All successful publishers and advertisers understand the importance of displaying ads on both mobile devices and desktop computers because you want to reach the audience everywhere, at home, at work...

Advertising has become one of the most popular ways for monetizing apps. Mobile game ad serving is a win for everyone: players, developers, and advertisers. Some users are not willing or do not have...

There are countless different ways to get the word out and make money via advertising. While some advertisers focus on website ads, there are plenty more who understand the power of email. This is a...

The ultimate goal of every advertiser for their ads is to have many conversions. An advertising conversion is defined as a valuable action performed by the ad viewers. It could be signing up for the...

An ad server is the core system that delivers ads to viewers and measures ad performance. All publishers and advertisers should use an ad server. You have 2 options when choosing an ad server. You can...