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The call to action is an indispensable digital tool to guide the user navigation experience; however, many companies still underestimate its potential for the effectiveness of the UX and the ability...

The company website allows you to attract qualified traffic and realize unmissable business opportunities; it is an indispensable tool for reaching potential customers and increasing the company’s...

While inbound marketing aims to transform visitors to the b2b company website into leads and nurture them to make them perform the desired action, demand generation strategies aim to create interest...

Sales enablement refers to the set of systems and methodologies that support the sales department in speeding up sales processes.The strategy allows you to align america phone number list sales...

For many years, the sales force of b2b companies has focused on finding a sort of "hidden button" that would create a need to purchase in the minds of potential customers. Today, this button is...

Especially in the b2b field, commercial relationships can last for years and require significant investments. For this reason, purchasing processes require long times and a series of research...

In addition to answering prospects’ questions, raising awareness of your company, improving your site’s search engine rankings, and piquing the interest of potential customers, content marketing is...

Generating new contacts is not enough to grow a business. Lead nurturing activities are essential to ensure that prospects move along the purchasing process and become loyal customers.In this article...

The company blog is well positioned on search engines, content production is constant and the number of visitors is increasing, as well as shares on social media. However, the number of new customers...

One of the most frequently asked questions after starting a lead generation campaign is: how long until I can see results?It is normal to want to see the fruits of your investments in the shortest...

With over two billion users, YouTube is the second most visited site in the world and should therefore be included in a b2b marketing strategy.Achieving success on this channel is not easy: the most...

There are several Customer Relationship Management software on the market: in today’s article we will focus on HubSpot CRM. Why this one? The reason is simple, it is an easy-to-use tool, even for the...

This article begins a new series of pills dedicated to inbound marketing, the strategy created in 2009 by the creators of HubSpot, the software with which they gave life to a new approach to digital...

Corporate storytelling supports marketing activities by making each message more engaging, easy to understand and remember. In this article we will analyze in particular:the link between storytelling...

To achieve concrete results, it is necessary to avoid creating silo strategies, opting instead for a strategic collaboration between marketing tools and strategies.We can identify 8 essential elements...