Shreya Gupta

Often a marketing head or a new company is confronted with the task of picking the right vendor for various translation needs. The challenge gets bigger when we think of all the versatility...

What do you call someone who speaks 3 languages? TrilingualWhat do you call someone who speaks 2 languages? BilingualWhat do you call someone who speaks 1 language? FrenchFrench is the national...

Globalization and easily accessible channels of communication have stimulated international business. With increased trade and investments between countries, the need for translation services is...

German is spoken by about 95 million people and is one of the major languages of the world. It is the most widely spoken native tongue in the European Union. This includes Germany, Austria and...

Globalisation has opened doors to international markets, and today India is not only the fastest growing market globally but is a strategic partner for the European Union committing to increasing...

Markets are expanding globally leading to economic benefits for all concerned. Governments are signing bilateral trade agreements advantageous for their people. As business investments are growing...

Video games have gone from impersonal dotted monsters to very life like experiences with background stories for the characters. They also involve more human faculties than just the digits on the...

Globalization and an exponential rise in international business agreements have resulted in an increased demand for translations services. As more and more MOU's are being signed between different...

Imagine you are a company aspiring for global potential and new markets. Imagine that all the arsenal and resources as well as strategic edge, needed for this ambition are in place. But a small...

In today’s world where job specialization has taken precedence over all else, medical interpreters serve an important purpose at hospitals. A medical interpreter provides the support between the...

If you have ever spoken to someone over a bad telephone line or a mobile phone connection ridden by static and ghost voices, you will know how exasperating it can be. Communication needs to be clear...

It is amazing how localisation and language translation has become such an integral ingredient of every business’ promotional strategy and branding architecture today. Not only brands, but software...

In the days of the yore, a product was designed for a specific culture, a particular market need and a niche demand profile. Invisible boundaries used to separate businesses from large untouched...

Despite numerous advancements and examples, companies tend to forget that websites are not just a tick in their marketing or communication boxes. When they pick a translation agency they should...

For any marketing manager, the decision to opt for translation is both a strategic and a tactical one. On one hand, the manager has to ensure that the task aligns with the overall branding and...