Ritu Kumari

Different kinds of jewellery such precious, semi-precious, traditional and street jewellery has been a measure of wealth, culture and craftsmanship since time immemorial. It is also a mark of women’s...

New brand alert on Myntra! Yes, an exquisite brand NAVIBHU has been launched on Myntra. This is a brand with a difference and many stories. Who upholds the brand you ask? The indigenous handloom and...

At the start of the biggest shopping season of the year in India, the online shopping portal Myntra has decided to join Flipkart’s Big Billion Days campaign. It’s for the second year that it is doing...

Myntra has signed on Chemistry and AKS for its Accelerator Programme, promising to fetch the clothing brands a tenfold growth in online sales over the next three years. The leading online fashion...

The International Indian Film Academy (IIFA), although a film awards event, has almost always had a fashion show as a part of it, ever since it made its debut in year 2009. Fashion designers like...

The Myntra Leadership Development Program ‘Metamorphosis’ has kick started you guys! What that might be you ask? Well, the "Metamorphosis" is a part and the first workshop of Myntra’s newly initiated...

One of the latest ads from Myntra, titled Myntra Unforgettables With Novi, features Novi, a home-maker from Aizawl, Mizoram, the wife of a doctor and the mother of two daughters. Her connect with...

Abhay Deol and Ira Dubey come across as a typical couple making hectic preparations for the biggest festival of the year. The house needs to be cleaned and decorated; the lights need to be put up...

Winter is upon us. The chilled breeze in your hair and the warmth of all those soft drapes, sweaters and blankets will surely warm your heart and soul- but there is one thing which can suffer terribly...

If street fashion is any indicator, sneakers are the hottest trend right now. But the trend does not belong to 2017. A trend that dates back to 1917 got an avant garde revival in 2015 in response to...

India is a country of varied temperate zones and climates. We get a bit of everything the planet and to offer. While summers dominate for parts of the country most part of the year for example in...

Myntra, the leading online fashion portal, had already collaborated with Bollywood star Hrithik Roshan’s active lifestyle brand, HRX. But recently, it went a step further to acquire a majority stake...

As 2016 draws to a close, Ananth Narayanan, the CEO of Myntra and Jabong, has reason to be proud about the year gone by, having achieved an 80 per cent year-on-year growth rate, a revenue run-rate of...

Over the course of our country’s history, films and fashion have been closely intertwined. Especially since the 1970’s films and film stars played a huge role in influencing the fashion of the day...

Well, Indians have more than one reason to rejoice this monsoon. The pouring rain in many parts of the country may be quenching the thirst of parched souls, but there is something else in the world of...