Minal Chavan

Just because the World Wide Web has become a place where marketing brands get a chance of massive growth, doesn’t mean offline techniques no longer work. In fact, there are still clients who are not...

This article is about how OOH advertising is moving beyond awareness. The scale, viewability and dramatic effect of outdoor advertising helps marketers to capture consumer attention in a world where...

Hasn’t it ever happened? you looked at some billboard on your way home while you were driving or maybe just passing by and it just got stuck in your head? Or when someone uses the name of a movie or a...

Outdoor Advertising Design in Motion: Bus and Transit Shelter Examples Are you looking to reach foot-traveller and vehicular traffic? Transit Shelter displays are found as bus shelter ads. It may be...

As a consumer, we will see outdoor advertising almost every day, although these days, it is difficult to grab the attention of the average customer. Outdoor advertising is considered a mass-market...

Have you ever seen any new product on billboard or hoarding? It is an easy way to which promoter can promote their product or service in front of the customer. If you need to maximise your brand...

Advertising is represented as any paid communication by an identified sponsor aimed to inform target audiences about an organization, product, service. First of all, the purpose of the political...

We’ve seen poster displays many times, in many places. Poster advertising and marketing are important aspects of any business. If not for advertising and marketing products, services and businesses...

On September 21, 2017, The ‘Stardust Achievers Award -2017’ was organized in Dubai’s ‘W’ Hotel. In this program, the Managing Director of Global Advertisers, Mr Sanjeev Gupta was honoured with...

Selection of an ideal location for BillboardsBillboard advertising has been an active form of outdoor advertising. Strategic locations and creative advertisements create a successful billboard...

First of all, we live in a digital world where advertisements are everywhere. Nowadays, it’s getting harder and harder for businesses to ensure their advert stands out in the crowd. But, with the help...

Nowadays, the technology is taking various shades of marketing. The numbers of radio listeners are also increasing continuously. The advertisement on the radio in India is also progressing...

Business is all about the brand and how customers know you. But what is the most important thing about business? Is it advertising? Yes, of course. Advertising is an ultimate way to get your business...

Sometimes a picture design is enough to express an emotion or idea. It can say more than a thousand words. Designing outdoor advertising is visual storytelling. When created successfully, Out-Of-Home...

Truck side billboards have been around almost as long as transit itself. But while other versions of advertising have lost their traction over time. Truck side advertising has become both more...