David Jones

What is a content delivery strategy? A content delivery strategy is a plan where you directly promote your content to influencers who have an audience similar to yours. The goal here is to get them to...

In the late '90s, Microsoft introduced webinar technology to the public - netmeeting. There was no such thing as webinar marketing. Since then, webinars have come a long way since its inception. As we...

Demand generation is often mistaken for lead production, although it differs significantly. Let’s make it clear here. Demand Gen is a long-term activity that creates awareness and needs about a...

The rapid development of placement-based technology has led Geomarketing to the forefront of marketing strategies. Companies invest heavily in geobased marketing technology to connect with their ideal...

The Potential of B2B Lead Generation in 2021 The report suggests that audience quality and conversion for the B2B business will be extremely important in the coming years. It asserts that it is not...

That is not true for B2B lead generation companies. Lead cultivation continues to be the primary task of the B2B marketer, but also a constant challenge. According to Hubspot, generating traffic and...

Sales teams trying to increase their progress may be focused on inbound lead generation, outbound marketing, or both. Needless to say, most marketing efforts have the ultimate goal of ensuring that...

To get positive results from content marketing, you need to run an awareness campaign. Once the campaign is over, you will need to monitor your performance. You will need to use different metrics in...

Product Marketing Framework You now know how important product marketing is for your company and what different roles it plays. It's time to understand the product marketing framework. A product...

Content syndication is a cost-effective way to produce qualified leads for your sales department. But you got it right. B-BB marketers are actively investing in this is one of the most popular content...

"A satisfied customer is the best business strategy of all," says Michael LeBoof, a business writer and former management professor at the University of New Orleans. Whether you are a...

6 Step Email Marketing Checklist Most companies are familiar with the various email marketing steps required to implement an email campaign. But are all campaigns proving successful? Unfortunately...

Are you a marketer struggling to create the perfect emails that your target audience would like to open and read? Whether you like it or not, the success of your email marketing campaign depends on...

Marketing a product can be simple. You showcase your shiny new thing, and if the audience likes it, they'll buy it. This traditional sales pitch can be incredibly short with negative impacts on client...

Let's backtrack. Computer marketing was born nearly three decades ago, and computers were smart enough to collect customer data and deliver unaggregated content. Fast forward to today and look in your...