Arun Singh

HOW MOBILE VIDEO ADVERTISING HAS REPLACED THE TRADITIONAL MEDIUMS OF ADVERTISING?Since a long period of time, advertising has been playing a very crucial role for brands or advertisers to reach...

With the evolution of technology, marketing strategies have also developed. No longer can businesses solely rely on the traditional communication channels like TV ads, roadside banners and pamphlets...

Most of the contact centers are depended on the metrics and gathered data to improve customer services and shape excellent customer experience strategy. Hence, recording of calls make sense. And on...

Mobile is a small but powerful screen when it comes to capturing attention.Google’s new research shows that though being a small screen, it has the potential of driving bigger impact. Mobile being the...

For decades, advertisement has been playing a major role behind maximizing the brand visibility, earning loyalty and enhancing higher response rate of any type of business existed in the world. For...

For a long period of time, Facebook has been the most acceptable and widely used platform among top advertisers & marketers to target audience and promote their brands globally. But now with the...

Marketers are always in a lookout for the next big thing. And, the next big thing has already marked its presence – mobiles! Today, this small hand-held device has taken customer acquisition...

Mobile Video Advertising, the word itself suggest, advertisement via mobile videos.The rising habit of using smartphones among people has opened up lots of opportunities for marketers to promote their...

For a long period of time, facebook has been the most acceptable and widely used platform for top advertisers & marketers to reach their target audience and promote their brands and services. But now...

For all the brands or marketers, it is very important to stay on their toes and adapt to the ever-changing marketing climate.An early adoption of a new technology helps brands lead to a remarkable...

Today, the smartphones have become a necessity of everyday life. People reach out to their handsets before even checking on their desktops. It has become a common phenomenon for people to search...

Mobile marketing is not only the future – it’s the present. Ever since the Smartphones entered the marketing world, it has become our lives indispensable part. For most of us, our morning starts and...

Nowadays, mobile video advertising is the hottest and much talked about thing in the industry of digital marketing. But, if still you haven’t incorporated it into your marketing strategy, you have...

Customer engagement is one of the important aspects of a company’s growth that can’t be ignored. Companies that focus on customer engagement are committed to value creation, not just revenue...

Customers these days, spend most of their time on mobile phones. People reach out to their handsets before even checking on their laptops or, desktops. Be it from any age groups or from any walk of...