Arun Singh

Mobile advertising is extremely crucial especially for B2B, i.e., business to business marketers in this digital world. This small yet effective marketing medium has overtaken all other traditional...

Mobile video advertising is proving its importance with every passing day by creating new demand and desire while enhancing customer reach, establishing engagement & delivering better ROI. With the...

With the boom in Smartphone industry, its usage, and users both have grown, hugely. Infact, Mobile Advertising has emerged as the most crucial marketing tool to acquire customers, generate leads and...

From teenagers to adults and now their parents, everyone is just hooked to mobile phones. We can literally do anything on our smartphones, be it shopping or ordering delicious food. And now, as...

As Smartphone has become the most preferred medium of information consumption and center to the advertising strategy, top brands & advertisers have started investing more money into mobile...

Over the past decades, marketers have been using expensive and less effective marketing tools like printing pamphlets & brochures, journals, TV ads, road-side banners and hoardings etc. to engage and...

Mobile video advertising is the fastest growing medium that has reduced the usage of other traditional communication channels drastically. Today, with the increased number of smartphone users, the...

In the past few years, mobile advertising industry has seen a massive growth and which is expected to rise even more. Due to its strong demand, it has become a breakthrough medium to reach & engage...

With so many factors to consider, developing an effective brand strategy could be a difficult task. Branding helps determine how others will consider the company and whether they are likely to choose...

A Singapore based company with disruptive technologies and attitude, and a proprietary moLotus platform that allows brands to interact with their customers via rich media video messages. moLotus...

Brand awareness and customer engagement are the most significant aspects of business growth. As per a famous saying "First impression is the last impression", whether introducing the potential...

In our daily lives, we often come across the time when for one or other purpose, we have to contact to the call centers or customer support. The very first line we hear is "This call may be recorded...

Today people are living in a Smartphone world where their lives revolve around the 5-inch screen and its endless possibilities. Yet, even after its so much popularity and usability, most marketers...

Marketers are always in look for the next big thing. And the next big thing has already marked its presence – mobile advertising!An early adoption of a new technology helps businesses lead to a...

Mobile being the most hand-held device is comparatively more user-friendly than, desktop and other traditional means of communication. This is because Smartphones allow an endless flow of information...