Minal Chavan

Advertising local events using OOH First of all, outdoor advertising works fantastic for promoting your event or service in the targeted areas. The best advantages of OOH (Out-Of-Home) are; they are...

Advertising is the primary thing to the success of any business. Billboard advertising is the most popular form of marketing. Oftenly seen, thousands of people per day, this can be one of the most...

The artwork is an important part of every advertisement. Art has been a part of human culture in some capacity or other for thousands upon thousands of years. It serves as a medium of not only...

First of all, Outdoor advertising is a great way to reach people where they live, work and play. It is media that is everywhere and used with creativity. It creates brand new ad spaces where none...

Branding is the process of recognizing a product with a name or image that describes the features and qualities of a product to customers. Actually, a brand can add additional value to the product...

Companies market their products in many ways. These ways typically grouped into two categories which are above-the-line (ATL) and below-the-line (BTL) advertising. Above-the-line advertising is...

In India, buses are the suitable and affordable travelling medium for plenty of people travelling regularly and consistently all over the city, district or a state.What is bus media advertising?The...

Outdoor advertising has always been a popular and effective way to present your product to the community. Billboard advertising holds some unique benefits over television, radio, and even internet...

Is it important to use graphic design in marketing? Yes, of course. Graphic design is a necessary element of marketing. Cognitively, consumers are drawn to visual content. Not only, but images in...

Most small companies immediately turn to digital marketing to promote their brand. Of course, any 21st-century start-up worth its salt has an online presence, but by focusing on an individual...

An effective advertising strategy can present a product or service to the world and create a lasting brand-image. This can be done via print, TV, radio, product packaging or, ever increasingly, social...

What makes a billboard slogan memorable? If you are creating a new slogan for your business or product, then you want something that expresses your brand and is easy to remember. According to The...

Most companies are unaware how big of an impact graphic design has on their branding and marketing. Design plays a role in every form of communication from brochures, websites, to mailing packages...

Have you ever looked at a large size of the billboard advertising on your route to work and wondered if they are still effective in business marketing? Like many managers, you have probably thought...

In the advertisement age, there are various platforms available to advertise and target your desired audience. One of the most effective and innovative platforms is advertising in shopping malls...